Building for Mission

Identity Design

Building for Mission helps individuals and mission-driven organizations maximize their impact through effective talent, organization development, and REDI (Race, Equity, Diversity, Inclusion) strategy consulting. Building for Mission needed an identity for its Diversity, Equity and Inclusion framework. The personality of this mark needed to communicate importance and competence. I chose to flip the tail of the Q to represent the people component of the framework. I felt that this embellishment was subtle enough to enhance but not distract from the whole. The final component of this mark was to wrap it in an isometric cube. Although this mark is meant to stand alone, the cube ties into the broader Building for Mission identity system.

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Framework Wordmark